Everyone stresses about their landing page. For many customers, it's the first thing they'll see of your business. It's your face to the world; the Internet world, anyway. Obviously, different websites with different purposes will need different landing pages. But all landing pages should meet three basic standards:
1. The page should say, clearly and quickly, what the website is for. Is this an e-commerce site that curates retro modern fashions? Is it a portfolio site? Is it a basic "billboard" site for a corporation? Let your visitors know. Headlines and relevant artwork are good ways to do it.
Take a look at this landing page. Can you tell what this company does? Scroll down. Does that help?
Now look at this one. You know what it is right away.
2. No scrolling, no animation, no fancy scripts that require time to load. Give your visitor all the landing page info in a single glance - don't make them scroll down, right or left. Save that for your site's internal pages - for when your visitor is already hooked.
Check out this landing page. It's fancy...but it's also confusing. At first, you're not sure if the site is for the agency or its clients. And while you're in the middle of reading the copy applied to one client, the page changes. If I'm a visitor specifically looking for this company, it doesn't matter; but if I'm visiting as a casual searcher, I'll keep on going.
3. The Call to Action. Telling your prospective customers about your offer isn't enough; you must call on them to take action. Tell them to call you, click on the email button, fill out your customer form, visit your store - in short, to take that first step. If you don't tell them to do it, most of them just won't.
1. The page should say, clearly and quickly, what the website is for. Is this an e-commerce site that curates retro modern fashions? Is it a portfolio site? Is it a basic "billboard" site for a corporation? Let your visitors know. Headlines and relevant artwork are good ways to do it.
Take a look at this landing page. Can you tell what this company does? Scroll down. Does that help?
Now look at this one. You know what it is right away.
2. No scrolling, no animation, no fancy scripts that require time to load. Give your visitor all the landing page info in a single glance - don't make them scroll down, right or left. Save that for your site's internal pages - for when your visitor is already hooked.
Check out this landing page. It's fancy...but it's also confusing. At first, you're not sure if the site is for the agency or its clients. And while you're in the middle of reading the copy applied to one client, the page changes. If I'm a visitor specifically looking for this company, it doesn't matter; but if I'm visiting as a casual searcher, I'll keep on going.
3. The Call to Action. Telling your prospective customers about your offer isn't enough; you must call on them to take action. Tell them to call you, click on the email button, fill out your customer form, visit your store - in short, to take that first step. If you don't tell them to do it, most of them just won't.
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