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The Cobra Story
I was working on a project in Kenya. As I walked into the campsite, what looked like a long, gray rope reared up, spread its hood, and lunged. I leaped backward, and - I learned how to tell a cliffhanger. (Also, how far venom travels when spit by a newly adult Egyptian Cobra.) A good story demands your attention. It sinks its teeth into you and doesn't let go. A good story doesn't describe what you offer; it describes how your offer will benefit your customers. It forges an emotional connection. There are plenty of pros who can describe your business - but not all of them can tell your story. I'm a copywriter, a ghostwriter, and an editor. I've been a screenwriter and a story consultant; I've traveled from Montana to Mombasa and met gamblers, landscapers, lawyers, physicists, financiers, tank commanders, and Bedouins. My experiences have made me a story expert; once we've found yours, your customers will know who you are, what you can do, and why they should come to you first. Let's get started. |
